# #b930c0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b930c0`
- RGB: rgb(185, 48, 192)
- HSL: hsl(297, 60%, 47%)
- OKLCH: oklch(0.576 0.231 325.9)
- Relative luminance: 0.1623
- Nearest named color: Amora Purple (#bb22aa, Δ 3.593) — https://brandsweets.com/colors/amora-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b930c0

## Tints & shades

- Tints (toward white): #c73bce, #cd50d3, #d264d8, #d878dd, #df91e3, #e5a5e9, #ebbaee, #f1cef3, #f7e2f8, #fdf7fd
- Shades (toward black): #a92caf, #95279b, #86238b, #761f7a, #661b6a, #521556, #431145, #330d35, #1f0821, #100410

## Harmonies

- Complementary: #37c030
- Analogous: #7130c0, #c0307f
- Triadic: #c0b930, #30c0b9
- Split-complementary: #7fc030, #30c071
- Tetradic: #c07130, #37c030, #307fc0

## Colors that go with #b930c0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b930c0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b930c0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b930c0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b930c0: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b930c0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #b930c0, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Crimson** #dc143c [pool] — Crimson is paired with #b930c0 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Indigo** #4b0082 [pool] — Indigo shows up next to #b930c0 in Taco Bell's brand system, as the lead colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/indigo

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #912697 (7.17:1)
- On black (#000000): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c032c8 (4.53:1); AA: background → #f5f5f5 (4.54:1); AAA: text → #d670db (7.2:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.671) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b930c0-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b930c0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.