# #b7b3cc

A color — cool, muted, light, minimal, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b7b3cc`
- RGB: rgb(183, 179, 204)
- HSL: hsl(250, 20%, 75%)
- OKLCH: oklch(0.778 0.035 292.9)
- Relative luminance: 0.4667
- Nearest named color: Pastel Lilac (#bdb0d0, Δ 1.391) — https://brandsweets.com/colors/pastel-lilac
- Moods: cool, muted, light, minimal, clean
- Page: https://brandsweets.com/colors/b7b3cc

## Tints & shades

- Tints (toward white): #bdb9d0, #c5c2d6, #cbc8da, #d1cede, #d9d7e4, #dfdde9, #e5e3ed, #ebeaf1, #f3f3f7, #f9f9fb
- Shades (toward black): #a39dbe, #8e88af, #7a72a1, #686090, #58527a, #474162, #37334d, #282537, #181622, #09080c

## Harmonies

- Complementary: #c8ccb3
- Analogous: #b3bbcc, #c3b3cc
- Triadic: #ccb7b3, #b3ccb7
- Split-complementary: #ccc3b3, #bbccb3
- Tetradic: #ccb3bb, #c8ccb3, #b3ccc3

## Colors that go with #b7b3cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b7b3cc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #b7b3cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Blue** #0000ff [pool] — 4 real palettes, including Uber's brand system and Canva's brand system put Blue beside #b7b3cc, as the accent. Seen in: Uber (https://brandsweets.com/colors/brands/uber-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #b7b3cc: 5 real palettes, including Clean Beauty and Riverbed, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #b7b3cc in 5 real palettes, including Cartier's brand system and Casper Sleep's brand system, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #b7b3cc: 5 real palettes, including Max's brand system and Calm's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b7b3cc: 6 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Lavender Milk and First Snow put Midnight Blue beside #b7b3cc, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #776f9f (4.61:1); AA: background → #474747 (4.57:1); AAA: text → #58527a (7.23:1); AAA: background → #292929 (7.16:1)
- On black (#000000): 10.33:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Midnight Luxe** (luxury, dark, elegant) — #cbb26a, #8b83a8, #b8b8c8, #0a0a12, #efe9dd — Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size. — tool: https://brandsweets.com/palettes/new/cbb26a-8b83a8-b8b8c8-0a0a12-efe9dd — collection: https://brandsweets.com/palettes/luxury

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b7b3cc-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b7b3cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.