# #b77694

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b77694`
- RGB: rgb(183, 118, 148)
- HSL: hsl(332, 31%, 59%)
- OKLCH: oklch(0.643 0.09 350.7)
- Relative luminance: 0.2516
- Nearest named color: Drama Queen (#a37298, Δ 3.805) — https://brandsweets.com/colors/drama-queen
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/b77694

## Tints & shades

- Tints (toward white): #be839f, #c591a9, #cc9eb4, #d3abbe, #dab9c8, #dfc3d0, #e6d0db, #eddee5, #f4ebef, #fbf8fa
- Shades (toward black): #ae6587, #a05478, #904c6b, #7c415c, #6b3850, #572e41, #462534, #321a25, #211219, #0d070a

## Harmonies

- Complementary: #76b799
- Analogous: #b776b5, #b77876
- Triadic: #94b776, #7694b7
- Split-complementary: #76b778, #76b5b7
- Tetradic: #b5b776, #76b799, #7876b7

## Colors that go with #b77694

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b77694: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #b77694 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Clay & Linen and Graphite put Slate Gray beside #b77694, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Graphite (https://brandsweets.com/palettes/technical#graphite), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/slategray
- **Tan** #d2b48c [pool] — Tan is paired with #b77694 in 4 real palettes, including Sepia Mono and Clean Beauty, as the accent. Seen in: Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/tan
- **Taupe** #483c32 [pool] — Taupe is paired with #b77694 in 22 real palettes, including Blush and Kiln, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Kiln (https://brandsweets.com/palettes/dark#kiln), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony, pool: split] — Olive Drab is a split-complement of #b77694: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Estate put Blush Pink beside #b77694, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #b77694: 3 real palettes, including Studio Grey and Notion's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a95b7f (4.68:1); AA: background → #212121 (4.63:1); AAA: text → #824561 (7.06:1)
- On black (#000000): 6.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c087a1 (7.22:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b77694-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b77694" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
