# #b74fcf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b74fcf`
- RGB: rgb(183, 79, 207)
- HSL: hsl(289, 57%, 56%)
- OKLCH: oklch(0.612 0.206 319.7)
- Relative luminance: 0.2016
- Nearest named color: mediumorchid (#ba55d3, Δ 1.383) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b74fcf

## Tints & shades

- Tints (toward white): #be5fd3, #c46fd8, #cc83dd, #d393e1, #daa3e6, #e0b3ea, #e7c3ef, #efd7f4, #f5e7f8, #fcf7fd
- Shades (toward black): #af3bc9, #a032b8, #8b2ca0, #79268c, #682178, #571b64, #451650, #310f38, #1f0a24, #0e0410

## Harmonies

- Complementary: #66cf4f
- Analogous: #774fcf, #cf4fa6
- Triadic: #cfb74f, #4fcfb7
- Split-complementary: #a6cf4f, #4fcf77
- Tetradic: #cf774f, #66cf4f, #4fa6cf

## Colors that go with #b74fcf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #b74fcf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b74fcf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b74fcf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b74fcf: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b74fcf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #b74fcf in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #b74fcf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #b74fcf in ClickUp's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b243cb (4.61:1); AA: background → #0f0f0f (4.59:1); AAA: text → #8b2ca0 (7.08:1)
- On black (#000000): 5.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c877da (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b74fcf-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b74fcf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.