# #b74efd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b74efd`
- RGB: rgb(183, 78, 253)
- HSL: hsl(276, 98%, 65%)
- OKLCH: oklch(0.64 0.251 308.3)
- Relative luminance: 0.2261
- Nearest named color: Magento (#bf3cff, Δ 2.741) — https://brandsweets.com/colors/magento
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b74efd

## Tints & shades

- Tints (toward white): #bd5dfd, #c672fe, #cc81fe, #d290fe, #daa4fe, #e0b3fe, #e6c2fe, #edd2ff, #f5e6ff, #fbf5ff
- Shades (toward black): #ab30fd, #9f12fd, #8f02ed, #7d02cf, #6b02b1, #55018d, #43016f, #310151, #1e0132, #0c0014

## Harmonies

- Complementary: #94fd4e
- Analogous: #604efd, #fd4eec
- Triadic: #fdb74e, #4efdb7
- Split-complementary: #ecfd4e, #4efd60
- Tetradic: #fd604e, #94fd4e, #4eecfd

## Colors that go with #b74efd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #b74efd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b74efd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #b74efd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #b74efd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #b74efd in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #b74efd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #b74efd in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Ochre** #cc7722 [harmony: triadic] — Ochre completes a triad with #b74efd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/ochre

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.8:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab30fd (4.59:1); AA: background → #1a1a1a (4.58:1); AAA: text → #8302d9 (7.06:1)
- On black (#000000): 5.52:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c672fe (7.24:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b74efd-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b74efd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.