# #b74bc3

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b74bc3`
- RGB: rgb(183, 75, 195)
- HSL: hsl(294, 50%, 53%)
- OKLCH: oklch(0.601 0.2 323.6)
- Relative luminance: 0.1904
- Nearest named color: Love Priestess (#bb55cc, Δ 2.341) — https://brandsweets.com/colors/love-priestess
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b74bc3

## Tints & shades

- Tints (toward white): #bf5ec9, #c56ecf, #cd81d5, #d390da, #daa3e0, #e0b3e6, #e8c6ec, #eed5f1, #f6e8f7, #fcf7fc
- Shades (toward black): #ab3db8, #9a37a4, #883091, #762a7e, #68256f, #561f5c, #441849, #321236, #200b22, #0e050f

## Harmonies

- Complementary: #57c34b
- Analogous: #7b4bc3, #c34b93
- Triadic: #c3b74b, #4bc3b7
- Split-complementary: #93c34b, #4bc37b
- Tetradic: #c37b4b, #57c34b, #4b93c3

## Colors that go with #b74bc3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #b74bc3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b74bc3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b74bc3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b74bc3: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b74bc3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #b74bc3 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #b74bc3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #b74bc3 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b444c1 (4.63:1); AA: background → #0a0a0a (4.53:1); AAA: text → #8b3295 (7.03:1)
- On black (#000000): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c979d2 (7.15:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b74bc3-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b74bc3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.