# #b737be

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b737be`
- RGB: rgb(183, 55, 190)
- HSL: hsl(297, 55%, 48%)
- OKLCH: oklch(0.578 0.221 325.7)
- Relative luminance: 0.1652
- Nearest named color: Amora Purple (#bb22aa, Δ 3.741) — https://brandsweets.com/colors/amora-purple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b737be

## Tints & shades

- Tints (toward white): #c245c9, #c959cf, #cf6dd5, #d681da, #dc94e0, #e3a8e6, #e9bceb, #f0d0f1, #f6e3f7, #fcf7fd
- Shades (toward black): #a832ae, #952d9a, #85288a, #722277, #631e67, #541957, #411443, #320f33, #1e0920, #0f0510

## Harmonies

- Complementary: #3ebe37
- Analogous: #7437be, #be3781
- Triadic: #beb737, #37beb7
- Split-complementary: #81be37, #37be74
- Tetradic: #be7437, #3ebe37, #3781be

## Colors that go with #b737be

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b737be on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b737be: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b737be: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b737be: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b737be: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #b737be, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Crimson** #dc143c [pool] — Crimson is paired with #b737be in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Indigo** #4b0082 [pool] — Indigo shows up next to #b737be in Taco Bell's brand system, as the lead colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/indigo

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d2a92 (7.29:1)
- On black (#000000): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bf39c6 (4.62:1); AA: background → #f7f7f7 (4.55:1); AAA: text → #d171d6 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b737be-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b737be" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.