# #b72bca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b72bca`
- RGB: rgb(183, 43, 202)
- HSL: hsl(293, 65%, 48%)
- OKLCH: oklch(0.576 0.243 322.5)
- Relative luminance: 0.1606
- Nearest named color: Magentleman (#aa22bb, Δ 3.566) — https://brandsweets.com/colors/magentleman
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b72bca

## Tints & shades

- Tints (toward white): #c339d5, #c94eda, #d063de, #d678e2, #dc8de7, #e3a2eb, #e9b7f0, #f0cdf4, #f6e2f9, #fcf7fd
- Shades (toward black): #a827b9, #9523a4, #861f93, #731b7e, #63176d, #54145d, #410f48, #320c37, #1f0722, #0f0411

## Harmonies

- Complementary: #3dca2b
- Analogous: #682bca, #ca2b8d
- Triadic: #cab72b, #2bcab7
- Split-complementary: #8dca2b, #2bca68
- Tetradic: #ca682b, #3dca2b, #2b8dca

## Colors that go with #b72bca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b72bca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b72bca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b72bca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b72bca: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b72bca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #b72bca in two real palettes: The Ordinary's brand system and Gemstone, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #b72bca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #b72bca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9122a0 (7.14:1)
- On black (#000000): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bf2dd2 (4.52:1); AA: background → #f5f5f5 (4.57:1); AAA: text → #d470e1 (7.2:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.359) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b72bca-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b72bca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.