# #b712ba

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b712ba`
- RGB: rgb(183, 18, 186)
- HSL: hsl(299, 82%, 40%)
- OKLCH: oklch(0.553 0.247 327.4)
- Relative luminance: 0.1405
- Nearest named color: Magentleman (#aa22bb, Δ 2.644) — https://brandsweets.com/colors/magentleman
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b712ba

## Tints & shades

- Tints (toward white): #d215d5, #e620e9, #e837eb, #eb53ee, #ef6ff1, #f28bf4, #f5a7f6, #f8bef9, #fbdafb, #fef6fe
- Shades (toward black): #a511a7, #970f99, #850d87, #770c79, #650a66, #520854, #450746, #320533, #250425, #120213

## Harmonies

- Complementary: #15ba12
- Analogous: #6312ba, #ba1269
- Triadic: #bab712, #12bab7
- Split-complementary: #69ba12, #12ba63
- Tetradic: #ba6312, #15ba12, #1269ba

## Colors that go with #b712ba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b712ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b712ba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b712ba: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #b712ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b712ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #b712ba's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #b712ba in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dark Cyan** #008b8b [pool] — Designers have shipped Dark Cyan with #b712ba: Peacock, as the lead colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9b109e (7.09:1)
- On black (#000000): 3.81:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ce15d1 (4.65:1); AA: background → #ebebeb (4.62:1); AAA: text → #eb53ee (7:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.78) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b712ba-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b712ba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.