# #b699f4

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b699f4`
- RGB: rgb(182, 153, 244)
- HSL: hsl(259, 81%, 78%)
- OKLCH: oklch(0.744 0.131 297.8)
- Relative luminance: 0.3926
- Nearest named color: Dreamy Candy Forest (#b195e4, Δ 2.508) — https://brandsweets.com/colors/dreamy-candy-forest
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/b699f4

## Tints & shades

- Tints (toward white): #bda3f5, #c3acf6, #cab5f7, #d1bef8, #d7c8f9, #ded1fa, #e5dafb, #ebe3fc, #f2edfd, #f8f6fe
- Shades (toward black): #9f79f1, #8554ed, #6d34ea, #5617de, #4914bd, #3d109d, #2f0d78, #220958, #140533, #070212

## Harmonies

- Complementary: #d8f499
- Analogous: #99aaf4, #e499f4
- Triadic: #f4b699, #99f4b6
- Split-complementary: #f4e499, #aaf499
- Tetradic: #f499aa, #d8f499, #99f4e4

## Colors that go with #b699f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #b699f4 in 5 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #b699f4: 4 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #b699f4, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b699f4 in 6 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Goldenrod** #daa520 [harmony, pool: split] — Goldenrod is a split-complement of #b699f4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #b699f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #b699f4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b699f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8554ed (4.68:1); AA: background → #3d3d3d (4.58:1); AAA: text → #6426e8 (7.04:1); AAA: background → #1c1c1c (7.18:1)
- On black (#000000): 8.85:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — primary #ac9cf4 (Δ 1.575) — https://brandsweets.com/colors/brands/phantom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b699f4-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b699f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.