# #b69754

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b69754`
- RGB: rgb(182, 151, 84)
- HSL: hsl(41, 40%, 52%)
- OKLCH: oklch(0.69 0.094 85.1)
- Relative luminance: 0.3272
- Nearest named color: Amaretto Sour (#c09856, Δ 1.681) — https://brandsweets.com/colors/amaretto-sour
- Moods: warm
- Page: https://brandsweets.com/colors/b69754

## Tints & shades

- Tints (toward white): #bda165, #c3aa74, #cbb586, #d1be94, #d9c9a6, #e0d3b8, #e7dcc6, #eee7d8, #f4f0e6, #fcfbf8
- Shades (toward black): #a88948, #967b40, #886f3a, #766032, #64522b, #524323, #40351c, #322915, #201a0e, #0e0c06

## Harmonies

- Complementary: #5473b6
- Analogous: #b66654, #a4b654
- Triadic: #54b697, #9754b6
- Split-complementary: #54a4b6, #6654b6
- Tetradic: #54b666, #5473b6, #b654a4

## Colors that go with #b69754

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #b69754: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b69754: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Disney (https://brandsweets.com/colors/brands/disney-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #b69754 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #b69754 in 4 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and Coffee Bar put Champagne beside #b69754, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #b69754 in 6 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b69754: 5 real palettes, including Guinness's brand system and Dusk, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #b69754: 4 real palettes, including Liquid Death's brand system and Opensea's brand system, as the supporting colour. Seen in: Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b723c (4.6:1); AA: background → #333333 (4.54:1); AAA: text → #68552c (7.18:1); AAA: background → #0a0a0a (7.11:1)
- On black (#000000): 7.54:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Guinness** — primary #b9965b (Δ 1.073) — https://brandsweets.com/colors/brands/guinness-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b69754-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b69754" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.