# #b668a0

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b668a0`
- RGB: rgb(182, 104, 160)
- HSL: hsl(317, 35%, 56%)
- OKLCH: oklch(0.623 0.122 338.4)
- Relative luminance: 0.2238
- Nearest named color: Drama Queen (#a37298, Δ 4.289) — https://brandsweets.com/colors/drama-queen
- Moods: warm
- Page: https://brandsweets.com/colors/b668a0

## Tints & shades

- Tints (toward white): #bd75a8, #c383b1, #cc94bc, #d2a2c5, #d9b0cd, #e0bed6, #e6cbdf, #eedde9, #f5eaf2, #fcf8fb
- Shades (toward black): #ae5695, #9e4c87, #8a4275, #783a67, #673258, #562949, #45213b, #301729, #1f0f1a, #0e070c

## Harmonies

- Complementary: #68b67e
- Analogous: #a568b6, #b66879
- Triadic: #a0b668, #68a0b6
- Split-complementary: #79b668, #68b6a5
- Tetradic: #b6a568, #68b67e, #6879b6

## Colors that go with #b668a0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #b668a0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Taupe** #483c32 [pool] — Taupe is paired with #b668a0 in 3 real palettes, including Dunkin''s brand system and Clay & Linen, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #b668a0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #b668a0: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #b668a0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive
- **Medium Purple** #9370db [harmony: analogous] — Medium Purple is #b668a0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — Dunkin''s brand system puts Blue beside #b668a0, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #b668a0 in Klarna US's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.83:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae5695 (4.6:1); AA: background → #1a1a1a (4.54:1); AAA: text → #833f70 (7.22:1)
- On black (#000000): 5.48:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c280af (7:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b668a0-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b668a0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.