# #b664ed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b664ed`
- RGB: rgb(182, 100, 237)
- HSL: hsl(276, 79%, 66%)
- OKLCH: oklch(0.655 0.205 309.5)
- Relative luminance: 0.2517
- Nearest named color: Lavender (#b56edc, Δ 3.56) — https://brandsweets.com/colors/lavender-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b664ed

## Tints & shades

- Tints (toward white): #bc72ee, #c37ff0, #cb91f2, #d29ff4, #d8adf5, #dfbbf7, #e5c8f9, #eedafb, #f4e8fc, #fbf6fe
- Shades (toward black): #a948ea, #9c2de6, #8b19d7, #7916bb, #6713a0, #561084, #440c69, #2f0949, #1e052e, #0c0212

## Harmonies

- Complementary: #9bed64
- Analogous: #7264ed, #ed64df
- Triadic: #edb664, #64edb6
- Split-complementary: #dfed64, #64ed72
- Tetradic: #ed7264, #9bed64, #64dfed

## Colors that go with #b664ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #b664ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b664ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #b664ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #b664ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #b664ed in two real palettes: Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #b664ed in two real palettes: Netlify's brand system and Taco Bell's brand system, as the lead colour. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #b664ed in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Bronze** #cd7f32 [harmony: triadic] — Bronze completes a triad with #b664ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/bronze

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a744e9 (4.52:1); AA: background → #212121 (4.63:1); AAA: text → #8218c9 (7.18:1)
- On black (#000000): 6.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bf76ef (7.05:1)

## Brands using this color

- **Loom** — accent #bf63f3 (Δ 1.784) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b664ed-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b664ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.