# #b649e9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b649e9`
- RGB: rgb(182, 73, 233)
- HSL: hsl(281, 78%, 60%)
- OKLCH: oklch(0.62 0.237 312.8)
- Relative luminance: 0.2059
- Nearest named color: Magenta Affair (#aa44dd, Δ 2.978) — https://brandsweets.com/colors/magenta-affair
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b649e9

## Tints & shades

- Tints (toward white): #bd5ceb, #c56eed, #ca7bef, #d18ef1, #d9a0f3, #e0b2f5, #e7c4f8, #edd2f9, #f4e4fc, #fbf6fe
- Shades (toward black): #ab2ee5, #a11bde, #8d18c3, #7d15ac, #691291, #550f76, #450c5f, #310844, #21062d, #0d0212

## Harmonies

- Complementary: #7ce949
- Analogous: #6749e9, #e949cb
- Triadic: #e9b649, #49e9b6
- Split-complementary: #cbe949, #49e967
- Tetradic: #e96749, #7ce949, #49cbe9

## Colors that go with #b649e9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #b649e9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #b649e9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b649e9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b649e9: 3 real palettes, including Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b649e9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #b649e9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #b649e9 in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #b649e9 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #af37e6 (4.65:1); AA: background → #121212 (4.57:1); AAA: text → #8a18bf (7.09:1)
- On black (#000000): 5.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c772ee (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b649e9-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b649e9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.