# #b640ba

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b640ba`
- RGB: rgb(182, 64, 186)
- HSL: hsl(298, 49%, 49%)
- OKLCH: oklch(0.583 0.207 326.5)
- Relative luminance: 0.1716
- Nearest named color: Amora Purple (#bb22aa, Δ 4.262) — https://brandsweets.com/colors/amora-purple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b640ba

## Tints & shades

- Tints (toward white): #bf50c3, #c663ca, #cd76d0, #d489d7, #db9cdd, #e1abe2, #e7bee9, #eed1ef, #f5e4f6, #fcf7fc
- Shades (toward black): #a73bab, #953498, #862f89, #732876, #642367, #521d54, #431744, #301131, #210c22, #0f050f

## Harmonies

- Complementary: #44ba40
- Analogous: #7940ba, #ba4081
- Triadic: #bab640, #40bab6
- Split-complementary: #81ba40, #40ba79
- Tetradic: #ba7940, #44ba40, #4081ba

## Colors that go with #b640ba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #b640ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b640ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b640ba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b640ba: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b640ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #b640ba, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #b640ba in two real palettes: NYX Cosmetics's brand system and Semrush's brand system, as the supporting colour. Seen in: NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/plum
- **Crimson** #dc143c [pool] — Crimson is paired with #b640ba in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d3190 (7.06:1)
- On black (#000000): 4.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ba41be (4.59:1); AA: background → #fafafa (4.54:1); AAA: text → #cd76d0 (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b640ba-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b640ba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.