# #b60244

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b60244`
- RGB: rgb(182, 2, 68)
- HSL: hsl(338, 98%, 36%)
- OKLCH: oklch(0.496 0.197 11.7)
- Relative luminance: 0.1041
- Nearest named color: Fancy Red Wine (#b40441, Δ 0.581) — https://brandsweets.com/colors/fancy-red-wine
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b60244

## Tints & shades

- Tints (toward white): #d4024f, #f2025a, #fd1c6e, #fd3a82, #fd5895, #fe77a8, #fe95bb, #feb8d2, #ffd7e5, #fff5f9
- Shades (toward black): #a7023e, #970239, #830131, #74012b, #650126, #560120, #47011a, #320113, #23000d, #140008

## Harmonies

- Complementary: #02b674
- Analogous: #b6029e, #b61a02
- Triadic: #44b602, #0244b6
- Split-complementary: #02b61a, #029eb6
- Tetradic: #9eb602, #02b674, #1a02b6

## Colors that go with #b60244

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #b60244 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #b60244 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #b60244 in 4 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #b60244: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Reebok (https://brandsweets.com/colors/brands/reebok-com). — https://brandsweets.com/colors/cobalt
- **Midnight Blue** #191970 [pool] — 4 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #b60244, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #b60244 in 4 real palettes, including Wise's brand system and 3M's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), 3M (https://brandsweets.com/colors/brands/3m-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/red
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #b60244: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b60244: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b10242 (7.1:1)
- On black (#000000): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e80257 (4.58:1); AA: background → #d4d4d4 (4.6:1); AAA: text → #fd5895 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b60244-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b60244" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.