# #b4b4fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b4b4fd`
- RGB: rgb(180, 180, 253)
- HSL: hsl(240, 95%, 85%)
- OKLCH: oklch(0.797 0.103 283.8)
- Relative luminance: 0.4944
- Nearest named color: Purple Illusion (#b8b8f8, Δ 1.555) — https://brandsweets.com/colors/purple-illusion
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/b4b4fd

## Tints & shades

- Tints (toward white): #b9b9fd, #c3c3fd, #c8c8fe, #cdcdfe, #d7d7fe, #dcdcfe, #e1e1fe, #e6e6fe, #f0f0ff, #f5f5ff
- Shades (toward black): #8d8dfc, #6565fb, #3d3dfa, #1515f9, #0606e0, #0505b3, #04048b, #030363, #02023c, #010114

## Harmonies

- Complementary: #fdfdb4
- Analogous: #b4d9fd, #d9b4fd
- Triadic: #fdb4b4, #b4fdb4
- Split-complementary: #fdd9b4, #d9fdb4
- Tetradic: #fdb4d9, #fdfdb4, #b4fdd9

## Colors that go with #b4b4fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b4b4fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #b4b4fd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Calm (https://brandsweets.com/colors/brands/calm-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #b4b4fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #b4b4fd in 4 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b4b4fd: 4 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #b4b4fd, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #b4b4fd: 5 real palettes, including Calendly's brand system and Audible's brand system, as the accent. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Audible (https://brandsweets.com/colors/brands/audible-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b4b4fd in 6 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.93:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6060fb (4.6:1); AA: background → #4a4a4a (4.59:1); AAA: text → #3333fa (7.01:1); AAA: background → #2e2e2e (7.04:1)
- On black (#000000): 10.89:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b4b4fd-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b4b4fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.