# #b4a774

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b4a774`
- RGB: rgb(180, 167, 116)
- HSL: hsl(48, 30%, 58%)
- OKLCH: oklch(0.727 0.07 95.5)
- Relative luminance: 0.386
- Nearest named color: Bamboo Forest (#b1a979, Δ 0.723) — https://brandsweets.com/colors/bamboo-forest
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/b4a774

## Tints & shades

- Tints (toward white): #bbb081, #c2b88e, #c9c09c, #d1c9a9, #d8d1b6, #dfd9c3, #e6e2d1, #edeade, #f4f2eb, #fbfbf8
- Shades (toward black): #ab9d63, #9c8d54, #8b7e4b, #776c40, #675d37, #564e2e, #423c24, #322d1b, #1e1b10, #0d0c07

## Harmonies

- Complementary: #7481b4
- Analogous: #b48774, #a1b474
- Triadic: #74b4a7, #a774b4
- Split-complementary: #74a1b4, #8774b4
- Tetradic: #74b487, #7481b4, #b474a1

## Colors that go with #b4a774

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b4a774: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Disney (https://brandsweets.com/colors/brands/disney-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #b4a774 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Estate put Blush Pink beside #b4a774, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #b4a774: 5 real palettes, including Clean Beauty and Estate, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Estate (https://brandsweets.com/palettes/luxury#estate), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and Bramble put Champagne beside #b4a774, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #b4a774: 6 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #b4a774 in 6 real palettes, including Olive Grove and Oatmeal, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b4a774: 5 real palettes, including Guinness's brand system and Open House, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #817546 (4.6:1); AA: background → #3d3d3d (4.51:1); AAA: text → #605734 (7.22:1); AAA: background → #1c1c1c (7.08:1)
- On black (#000000): 8.72:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Lexus** — accent #b6a171 (Δ 1.539) — https://brandsweets.com/colors/brands/lexus-com

## Curated palettes containing it

- **Olive Grove** (muted, warm, elegant) — #6b6b2e, #a8a670, #a1421f, #f6f3ea, #2c2a22 — Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality. — tool: https://brandsweets.com/palettes/new/6b6b2e-a8a670-a1421f-f6f3ea-2c2a22 — collection: https://brandsweets.com/palettes/muted

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b4a774-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b4a774" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.