# #b474ad

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b474ad`
- RGB: rgb(180, 116, 173)
- HSL: hsl(307, 30%, 58%)
- OKLCH: oklch(0.645 0.111 330.7)
- Relative luminance: 0.2521
- Nearest named color: Berries Galore (#ab7cb4, Δ 2.332) — https://brandsweets.com/colors/berries-galore
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/b474ad

## Tints & shades

- Tints (toward white): #bb81b4, #c28ebc, #c99cc4, #d1a9cc, #d8b6d4, #dfc3dc, #e6d1e4, #eddeeb, #f4ebf3, #fbf8fb
- Shades (toward black): #ab63a3, #9c5493, #8b4b84, #774071, #673761, #562e52, #42243f, #321b2f, #1e101c, #0d070d

## Harmonies

- Complementary: #74b47b
- Analogous: #9b74b4, #b4748c
- Triadic: #adb474, #74adb4
- Split-complementary: #8cb474, #74b49b
- Tetradic: #b49b74, #74b47b, #748cb4

## Colors that go with #b474ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b474ad: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #b474ad in 6 real palettes, including Dusk and Typewriter, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Blush (https://brandsweets.com/palettes/light#blush), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #b474ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #b474ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Estate and Blush put Blush Pink beside #b474ad, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #b474ad: two real palettes: Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #b474ad: two real palettes: Arctic and Terminal, as the accent. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b474ad in two real palettes: Ledger Dark and Obsidian's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a6599d (4.63:1); AA: background → #212121 (4.63:1); AAA: text → #7e4477 (7.05:1)
- On black (#000000): 6.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bd84b6 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b474ad-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b474ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.