# #b43ffd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b43ffd`
- RGB: rgb(180, 63, 253)
- HSL: hsl(277, 98%, 62%)
- OKLCH: oklch(0.622 0.266 308.4)
- Relative luminance: 0.2035
- Nearest named color: Magento (#bf3cff, Δ 2.057) — https://brandsweets.com/colors/magento
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b43ffd

## Tints & shades

- Tints (toward white): #bc53fd, #c262fd, #ca77fe, #d086fe, #d89afe, #e0aefe, #e5bdfe, #edd2ff, #f3e1ff, #fbf5ff
- Shades (toward black): #a821fd, #9d03fc, #8d02e3, #7a02c5, #6702a7, #550188, #42016a, #320151, #1f0132, #0d0014

## Harmonies

- Complementary: #88fd3f
- Analogous: #553ffd, #fd3fe7
- Triadic: #fdb43f, #3ffdb4
- Split-complementary: #e7fd3f, #3ffd55
- Tetradic: #fd553f, #88fd3f, #3fe7fd

## Colors that go with #b43ffd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #b43ffd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b43ffd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b43ffd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #b43ffd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #b43ffd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b43ffd: two real palettes: Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #b43ffd in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b43ffd in two real palettes: Loom's brand system and Yahoo's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae30fd (4.52:1); AA: background → #121212 (4.52:1); AAA: text → #8402d4 (7.14:1)
- On black (#000000): 5.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c66dfe (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b43ffd-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b43ffd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.