# #b43dbd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b43dbd`
- RGB: rgb(180, 61, 189)
- HSL: hsl(296, 51%, 49%)
- OKLCH: oklch(0.578 0.212 324.9)
- Relative luminance: 0.1671
- Nearest named color: Amora Purple (#bb22aa, Δ 4.253) — https://brandsweets.com/colors/amora-purple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b43dbd

## Tints & shades

- Tints (toward white): #be4ec6, #c561cc, #cc74d2, #d388d8, #da9bdf, #e0aae4, #e7beea, #eed1f0, #f5e4f6, #fcf7fd
- Shades (toward black): #a538ad, #93329a, #842d8b, #722777, #632268, #511b55, #421645, #301032, #210b23, #0f050f

## Harmonies

- Complementary: #46bd3d
- Analogous: #743dbd, #bd3d85
- Triadic: #bdb43d, #3dbdb4
- Split-complementary: #85bd3d, #3dbd74
- Tetradic: #bd743d, #46bd3d, #3d85bd

## Colors that go with #b43dbd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b43dbd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b43dbd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b43dbd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b43dbd: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b43dbd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #b43dbd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #b43dbd, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Crimson** #dc143c [pool] — Crimson is paired with #b43dbd in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8c2f92 (7.15:1)
- On black (#000000): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b942c2 (4.62:1); AA: background → #f7f7f7 (4.51:1); AAA: text → #cd78d3 (7.22:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b43dbd-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b43dbd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.