# #b412ca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b412ca`
- RGB: rgb(180, 18, 202)
- HSL: hsl(293, 84%, 43%)
- OKLCH: oklch(0.559 0.258 322.1)
- Relative luminance: 0.144
- Nearest named color: Ferocious Fuchsia (#aa00cc, Δ 2.386) — https://brandsweets.com/colors/ferocious-fuchsia
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b412ca

## Tints & shades

- Tints (toward white): #cd14e6, #d527ec, #db43ef, #df5bf1, #e577f3, #e98ef5, #efabf8, #f3c2fa, #f9defc, #fdf6fe
- Shades (toward black): #a310b7, #930ea4, #820d91, #710b7f, #650a71, #54085e, #43074b, #320538, #220326, #110213

## Harmonies

- Complementary: #27ca12
- Analogous: #5812ca, #ca1283
- Triadic: #cab412, #12cab4
- Split-complementary: #83ca12, #12ca58
- Tetradic: #ca5812, #27ca12, #1283ca

## Colors that go with #b412ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b412ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #b412ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b412ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b412ca: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b412ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #b412ca in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #b412ca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred
- **Dark Cyan** #008b8b [pool] — Designers have shipped Dark Cyan with #b412ca: Peacock, as the lead colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #970fa9 (7.1:1)
- On black (#000000): 3.88:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c513dd (4.51:1); AA: background → #ebebeb (4.54:1); AAA: text → #e05ff1 (7.08:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.975) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b412ca-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b412ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.