# #b40ecd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b40ecd`
- RGB: rgb(180, 14, 205)
- HSL: hsl(292, 87%, 43%)
- OKLCH: oklch(0.56 0.261 321.3)
- Relative luminance: 0.1443
- Nearest named color: Ferocious Fuchsia (#aa00cc, Δ 2.228) — https://brandsweets.com/colors/ferocious-fuchsia
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b40ecd

## Tints & shades

- Tints (toward white): #cd10ea, #d524f0, #da40f2, #df58f3, #e475f5, #e98df7, #eea9f9, #f3c1fb, #f9defd, #fdf5fe
- Shades (toward black): #a30dba, #920ca7, #810a94, #710981, #640872, #54075f, #43054c, #320439, #210326, #110113

## Harmonies

- Complementary: #28cd0e
- Analogous: #540ecd, #cd0e87
- Triadic: #cdb40e, #0ecdb4
- Split-complementary: #87cd0e, #0ecd54
- Tetradic: #cd540e, #28cd0e, #0e87cd

## Colors that go with #b40ecd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b40ecd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b40ecd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b40ecd: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #b40ecd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b40ecd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #b40ecd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #b40ecd in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #b40ecd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #960cac (7.13:1)
- On black (#000000): 3.89:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c810e5 (4.66:1); AA: background → #ebebeb (4.53:1); AAA: text → #e05df4 (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b40ecd-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b40ecd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.