# #b40ea9

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b40ea9`
- RGB: rgb(180, 14, 169)
- HSL: hsl(304, 86%, 38%)
- OKLCH: oklch(0.537 0.236 331.7)
- Relative luminance: 0.1288
- Nearest named color: Magentle (#aa11aa, Δ 2.067) — https://brandsweets.com/colors/magentle
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b40ea9

## Tints & shades

- Tints (toward white): #d110c4, #ed12df, #ef2ee2, #f14be6, #f467ea, #f684ee, #f8a0f2, #fabdf6, #fcd9fa, #fef6fe
- Shades (toward black): #a60c9c, #930b8a, #850a7d, #72096b, #64075d, #550650, #42053e, #340431, #21021f, #130112

## Harmonies

- Complementary: #0eb419
- Analogous: #6c0eb4, #b40e56
- Triadic: #a9b40e, #0ea9b4
- Split-complementary: #56b40e, #0eb46c
- Tetradic: #b46c0e, #0eb419, #0e56b4

## Colors that go with #b40ea9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #b40ea9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b40ea9: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #b40ea9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b40ea9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b40ea9: two real palettes: Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #b40ea9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #b40ea9 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dark Cyan** #008b8b [pool] — Designers have shipped Dark Cyan with #b40ea9: Peacock, as the lead colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9d0c93 (7.22:1)
- On black (#000000): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d110c4 (4.58:1); AA: background → #e3e3e3 (4.58:1); AAA: text → #f250e7 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b40ea9-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b40ea9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.