# #b40e7d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b40e7d`
- RGB: rgb(180, 14, 125)
- HSL: hsl(320, 86%, 38%)
- OKLCH: oklch(0.514 0.21 347.5)
- Relative luminance: 0.115
- Nearest named color: King’s Plum Pie (#b3107a, Δ 0.526) — https://brandsweets.com/colors/kings-plum-pie
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b40e7d

## Tints & shades

- Tints (toward white): #d11090, #ed12a4, #ef2eaf, #f14bba, #f467c5, #f684d0, #f8a0db, #fabde6, #fcd9f0, #fef6fb
- Shades (toward black): #a60c73, #930b66, #850a5c, #72094f, #640745, #55063b, #42052e, #340424, #210217, #13010d

## Harmonies

- Complementary: #0eb445
- Analogous: #980eb4, #b40e29
- Triadic: #7db40e, #0e7db4
- Split-complementary: #29b40e, #0eb498
- Tetradic: #b4980e, #0eb445, #0e29b4

## Colors that go with #b40e7d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #b40e7d: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #b40e7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #b40e7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b40e7d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #b40e7d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #b40e7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Midnight Blue** #191970 [pool] — Two real palettes: MLB's brand system and Nintendo's brand system put Midnight Blue beside #b40e7d, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #b40e7d, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.36:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a60c73 (7.19:1)
- On black (#000000): 3.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da1097 (4.5:1); AA: background → #d9d9d9 (4.51:1); AAA: text → #f35ec1 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b40e7d-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b40e7d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.