# #b39cb4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b39cb4`
- RGB: rgb(179, 156, 180)
- HSL: hsl(297, 14%, 66%)
- OKLCH: oklch(0.721 0.043 324.7)
- Relative luminance: 0.3666
- Nearest named color: Classy Mauve (#bb99aa, Δ 1.749) — https://brandsweets.com/colors/classy-mauve
- Moods: cool, muted
- Page: https://brandsweets.com/colors/b39cb4

## Tints & shades

- Tints (toward white): #baa5bb, #c1aec2, #cab9ca, #d0c2d1, #d7cbd8, #ded3de, #e4dce5, #ede8ed, #f4f0f4, #fbf9fb
- Shades (toward black): #a68ba7, #98799a, #876789, #765a77, #644d66, #534054, #423243, #2e232f, #1d161d, #0b090c

## Harmonies

- Complementary: #9db49c
- Analogous: #a79cb4, #b49caa
- Triadic: #b4b39c, #9cb4b3
- Split-complementary: #aab49c, #9cb4a7
- Tetradic: #b4a79c, #9db49c, #9caab4

## Colors that go with #b39cb4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b39cb4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Canopy (https://brandsweets.com/palettes/cool#canopy), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Lexus's brand system and Canva's brand system put Blue beside #b39cb4, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #b39cb4: 7 real palettes, including Riverbed and Dusk, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #b39cb4 in 4 real palettes, including Casper Sleep's brand system and Cartier's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b39cb4: 5 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b39cb4 in 4 real palettes, including Scale AI's brand system and Ledger Dark, as the lead colour. Seen in: Scale AI (https://brandsweets.com/colors/brands/scale-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #b39cb4 in 4 real palettes, including Canopy and Darkroom, as the lead colour. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #b39cb4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d6b8e (4.54:1); AA: background → #383838 (4.65:1); AAA: text → #674f69 (7.24:1); AAA: background → #171717 (7.11:1)
- On black (#000000): 8.33:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b39cb4-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b39cb4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.