# #b39729

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b39729`
- RGB: rgb(179, 151, 41)
- HSL: hsl(48, 63%, 43%)
- OKLCH: oklch(0.683 0.127 94)
- Relative luminance: 0.3188
- Nearest named color: Faint Gold (#b59410, Δ 1.082) — https://brandsweets.com/colors/faint-gold
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b39729

## Tints & shades

- Tints (toward white): #ccac2e, #d4b640, #d9c059, #dec76e, #e4d186, #e8d99b, #eee2b4, #f3eac9, #f8f4e2, #fdfcf7
- Shades (toward black): #a28925, #917b21, #816d1d, #705f19, #645417, #534613, #43380f, #322a0b, #211c08, #110e04

## Harmonies

- Complementary: #2944b3
- Analogous: #b35229, #89b329
- Triadic: #29b397, #9729b3
- Split-complementary: #2989b3, #5229b3
- Tetradic: #29b352, #2944b3, #b32989

## Colors that go with #b39729

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b39729: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Disney (https://brandsweets.com/colors/brands/disney-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #b39729 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #b39729: 4 real palettes, including Estate and Paper & Pine, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #b39729, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #b39729 in 6 real palettes, including Cider and Olive Grove, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b39729: 5 real palettes, including Guinness's brand system and Open House, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #b39729: 4 real palettes, including Liquid Death's brand system and Opensea's brand system, as the supporting colour. Seen in: Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Spline (https://brandsweets.com/colors/brands/spline-design), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #b39729 in 5 real palettes, including Darkroom and Rolex's brand system, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Rolex (https://brandsweets.com/colors/brands/rolex-com), Fireside (https://brandsweets.com/palettes/dark#fireside), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #89741f (4.58:1); AA: background → #303030 (4.64:1); AAA: text → #685818 (7.01:1); AAA: background → #080808 (7.03:1)
- On black (#000000): 7.38:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b39729-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b39729" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.