# #b37fbd

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b37fbd`
- RGB: rgb(179, 127, 189)
- HSL: hsl(290, 32%, 62%)
- OKLCH: oklch(0.67 0.106 320.9)
- Relative luminance: 0.2844
- Nearest named color: Berries Galore (#ab7cb4, Δ 1.985) — https://brandsweets.com/colors/berries-galore
- Moods: cool, muted
- Page: https://brandsweets.com/colors/b37fbd

## Tints & shades

- Tints (toward white): #bb8dc4, #c197c9, #c9a4d0, #cfaed5, #d7bcdc, #dfc9e3, #e5d3e8, #ede1ef, #f3ebf5, #fbf8fc
- Shades (toward black): #a76bb3, #9b57a8, #8b4e97, #794483, #66396f, #542f5b, #412447, #321c36, #1f1122, #0c070d

## Harmonies

- Complementary: #89bd7f
- Analogous: #947fbd, #bd7fa8
- Triadic: #bdb37f, #7fbdb3
- Split-complementary: #a8bd7f, #7fbd94
- Tetradic: #bd947f, #89bd7f, #7fa8bd

## Colors that go with #b37fbd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b37fbd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #b37fbd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b37fbd in 4 real palettes, including Obsidian's brand system and Ledger Dark, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #b37fbd, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #b37fbd: 4 real palettes, including Ink Wash and Crypto.com's brand system, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #b37fbd in 7 real palettes, including Dusk and Obsidian's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/taupe
- **Amber** #ffbf00 [pool] — Amber is paired with #b37fbd in 3 real palettes, including Blueprint and Ahrefs's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #b37fbd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9f5dac (4.53:1); AA: background → #2b2b2b (4.51:1); AAA: text → #794483 (7.08:1)
- On black (#000000): 6.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b786c1 (7.19:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b37fbd-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b37fbd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.