# #b37aac

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b37aac`
- RGB: rgb(179, 122, 172)
- HSL: hsl(307, 27%, 59%)
- OKLCH: oklch(0.654 0.098 331)
- Relative luminance: 0.2648
- Nearest named color: Berries Galore (#ab7cb4, Δ 1.716) — https://brandsweets.com/colors/berries-galore
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/b37aac

## Tints & shades

- Tints (toward white): #ba87b4, #c294bc, #c9a1c4, #d0aecc, #d8bbd5, #ddc5db, #e5d2e3, #ecdfeb, #f4ecf3, #fbf9fb
- Shades (toward black): #a96aa2, #9b5994, #8b5084, #784572, #683c62, #543050, #442741, #311c2e, #20131f, #0d070c

## Harmonies

- Complementary: #7ab381
- Analogous: #9d7ab3, #b37a90
- Triadic: #acb37a, #7aacb3
- Split-complementary: #90b37a, #7ab39d
- Tetradic: #b39d7a, #7ab381, #7a90b3

## Colors that go with #b37aac

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b37aac: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #b37aac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #b37aac in 10 real palettes, including Dusk and Typewriter, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Blush (https://brandsweets.com/palettes/light#blush), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [pool] — Designers have shipped Copper with #b37aac: 3 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b37aac: 3 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b37aac in 3 real palettes, including Ledger Dark and Scale AI's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #b37aac in 3 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #b37aac, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a25d9a (4.6:1); AA: background → #262626 (4.54:1); AAA: text → #784572 (7.26:1)
- On black (#000000): 6.3:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ba87b4 (7.21:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b37aac-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b37aac" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.