# #b379dc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b379dc`
- RGB: rgb(179, 121, 220)
- HSL: hsl(275, 59%, 67%)
- OKLCH: oklch(0.674 0.153 309.9)
- Relative luminance: 0.2843
- Nearest named color: Lavender (#b56edc, Δ 2.506) — https://brandsweets.com/colors/lavender-2
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b379dc

## Tints & shades

- Tints (toward white): #ba85e0, #c192e3, #c89ee6, #cfaae9, #d8baed, #dfc6f0, #e6d2f3, #eddff7, #f4ebfa, #faf7fd
- Shades (toward black): #a561d6, #9544cf, #8632c3, #762caa, #652692, #511e76, #40185d, #301245, #1c0a29, #0b0410

## Harmonies

- Complementary: #a3dc79
- Analogous: #8179dc, #dc79d4
- Triadic: #dcb379, #79dcb3
- Split-complementary: #d4dc79, #79dc81
- Tetradic: #dc8179, #a3dc79, #79d4dc

## Colors that go with #b379dc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #b379dc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #b379dc in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b379dc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b379dc in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #b379dc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #b379dc, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b379dc in two real palettes: Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #b379dc in two real palettes: Obsidian's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9c51d2 (4.64:1); AA: background → #2b2b2b (4.51:1); AAA: text → #7e2fb6 (7.07:1)
- On black (#000000): 6.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b881df (7.24:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b379dc-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b379dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.