# #b374b4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b374b4`
- RGB: rgb(179, 116, 180)
- HSL: hsl(299, 30%, 58%)
- OKLCH: oklch(0.647 0.117 326.3)
- Relative luminance: 0.2537
- Nearest named color: Berries Galore (#ab7cb4, Δ 2.272) — https://brandsweets.com/colors/berries-galore
- Moods: cool, muted
- Page: https://brandsweets.com/colors/b374b4

## Tints & shades

- Tints (toward white): #ba81bb, #c18ec2, #c99cc9, #d0a9d1, #d7b6d8, #dec3df, #e6d1e6, #eddeed, #f4ebf4, #fbf8fb
- Shades (toward black): #aa63ab, #9b549c, #8a4b8b, #764077, #663767, #562e56, #422442, #311b32, #1e101e, #0d070d

## Harmonies

- Complementary: #75b474
- Analogous: #9374b4, #b47495
- Triadic: #b4b374, #74b4b3
- Split-complementary: #95b474, #74b493
- Tetradic: #b49374, #75b474, #7495b4

## Colors that go with #b374b4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b374b4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #b374b4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #b374b4 in 3 real palettes, including Dusk and Loom's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #b374b4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b374b4 in two real palettes: Ledger Dark and Obsidian's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #b374b4 in two real palettes: Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #b374b4 in two real palettes: Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — Two real palettes: Plaid's brand system and Lavender Haze put Midnight Blue beside #b374b4, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a459a6 (4.61:1); AA: background → #212121 (4.66:1); AAA: text → #7a427b (7.26:1)
- On black (#000000): 6.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bc84bd (7.17:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b374b4-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b374b4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.