# #b372e9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b372e9`
- RGB: rgb(179, 114, 233)
- HSL: hsl(273, 73%, 68%)
- OKLCH: oklch(0.67 0.179 307.5)
- Relative luminance: 0.275
- Nearest named color: Lavender (#b56edc, Δ 2.008) — https://brandsweets.com/colors/lavender-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b372e9

## Tints & shades

- Tints (toward white): #ba7feb, #c28ced, #c99aef, #d0a7f1, #d7b4f3, #dec1f5, #e5cef7, #ecdcf9, #f3e9fc, #faf6fe
- Shades (toward black): #a557e5, #9538e0, #8622d8, #731db9, #63199f, #521584, #3f1065, #2f0c4b, #1b072c, #0b0312

## Harmonies

- Complementary: #a7e972
- Analogous: #7872e9, #e972e3
- Triadic: #e9b372, #72e9b3
- Split-complementary: #e3e972, #72e978
- Tetradic: #e97872, #a7e972, #72e3e9

## Colors that go with #b372e9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #b372e9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #b372e9 in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b372e9 in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #b372e9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #b372e9, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #b372e9: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b372e9 in two real palettes: Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Red** #ff0000 [pool] — Red is paired with #b372e9 in two real palettes: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system and Twitch's brand system, as the accent. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9e4ae3 (4.62:1); AA: background → #292929 (4.5:1); AAA: text → #7e20cb (7.1:1)
- On black (#000000): 6.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b87bea (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b372e9-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b372e9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.