# #b34d70

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b34d70`
- RGB: rgb(179, 77, 112)
- HSL: hsl(339, 40%, 50%)
- OKLCH: oklch(0.561 0.137 1)
- Relative luminance: 0.1606
- Nearest named color: Autumn Fire (#c44e4f, Δ 5.899) — https://brandsweets.com/colors/autumn-fire
- Moods: warm
- Page: https://brandsweets.com/colors/b34d70

## Tints & shades

- Tints (toward white): #ba5e7e, #c2708d, #c87e98, #d090a6, #d7a2b5, #dfb4c3, #e7c6d1, #edd4dd, #f4e6eb, #fcf8f9
- Shades (toward black): #a14565, #923f5c, #813751, #723148, #60293d, #4f2231, #401c28, #2e141d, #200e14, #0e0609

## Harmonies

- Complementary: #4db38f
- Analogous: #b34da3, #b35c4d
- Triadic: #70b34d, #4d70b3
- Split-complementary: #4db35c, #4da3b3
- Tetradic: #a3b34d, #4db38f, #5c4db3

## Colors that go with #b34d70

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #b34d70 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #b34d70 in 4 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b34d70: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #b34d70 in 4 real palettes, including Redfin's brand system and Nintendo's brand system, as the supporting colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Budweiser (https://brandsweets.com/colors/brands/budweiser-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #b34d70 in 4 real palettes, including Clay & Linen and Olive Grove, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b34d70: 10 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #b34d70 in 4 real palettes, including Tabloid and Garnet, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Garnet (https://brandsweets.com/palettes/warm#garnet), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b34d70 in 8 real palettes, including Chase's brand system and Coinbase's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Zed (https://brandsweets.com/colors/brands/zed-dev), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8f3d5a (7.04:1)
- On black (#000000): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b65476 (4.52:1); AA: background → #f5f5f5 (4.57:1); AAA: text → #c9829b (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b34d70-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b34d70" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
