# #b328bd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b328bd`
- RGB: rgb(179, 40, 189)
- HSL: hsl(296, 65%, 45%)
- OKLCH: oklch(0.56 0.234 325)
- Relative luminance: 0.1478
- Nearest named color: Magentleman (#aa22bb, Δ 2.047) — https://brandsweets.com/colors/magentleman
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/b328bd

## Tints & shades

- Tints (toward white): #c72dd2, #ce46d8, #d45bdc, #d970e1, #e089e6, #e59eea, #ebb3ef, #f1c8f3, #f7e2f9, #fdf7fd
- Shades (toward black): #a325ad, #94219c, #841d8b, #741a7a, #641669, #501254, #400e43, #300b32, #200722, #100411

## Harmonies

- Complementary: #32bd28
- Analogous: #6928bd, #bd287d
- Triadic: #bdb328, #28bdb3
- Split-complementary: #7dbd28, #28bd69
- Tetradic: #bd6928, #32bd28, #287dbd

## Colors that go with #b328bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b328bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #b328bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b328bd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b328bd: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b328bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #b328bd in two real palettes: The Ordinary's brand system and Gemstone, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #b328bd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Dark Cyan** #008b8b [pool] — Designers have shipped Dark Cyan with #b328bd: Peacock, as the lead colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #94219c (7.1:1)
- On black (#000000): 3.96:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c32cce (4.57:1); AA: background → #ededed (4.54:1); AAA: text → #d86ce0 (7.14:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.351) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b328bd-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b328bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.