# #b30953

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b30953`
- RGB: rgb(179, 9, 83)
- HSL: hsl(334, 90%, 37%)
- OKLCH: oklch(0.496 0.195 5)
- Relative luminance: 0.104
- Nearest named color: Fancy Red Wine (#b40441, Δ 2.628) — https://brandsweets.com/colors/fancy-red-wine
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b30953

## Tints & shades

- Tints (toward white): #d00b60, #ed0c6e, #f4257e, #f54290, #f764a4, #f881b5, #fa9ec6, #fbbbd7, #fdd8e8, #fef5f9
- Shades (toward black): #a5094c, #910843, #83073d, #740636, #66052f, #520426, #44041f, #350319, #220210, #130109

## Harmonies

- Complementary: #09b36a
- Analogous: #b309a8, #b31509
- Triadic: #53b309, #0953b3
- Split-complementary: #09b315, #09a8b3
- Tetradic: #a8b309, #09b36a, #1509b3

## Colors that go with #b30953

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #b30953 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b30953: 9 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b30953 in 6 real palettes, including Chase's brand system and Bose's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Bose (https://brandsweets.com/colors/brands/bose-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #b30953 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #b30953 in 15 real palettes, including AT&T's brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: AT&T (https://brandsweets.com/colors/brands/att-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #b30953: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #b30953 in 3 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b30953: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae0951 (7.1:1)
- On black (#000000): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e40c69 (4.56:1); AA: background → #d4d4d4 (4.6:1); AAA: text → #f75fa1 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b30953-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b30953" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.