# #b278ba

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b278ba`
- RGB: rgb(178, 120, 186)
- HSL: hsl(293, 32%, 60%)
- OKLCH: oklch(0.655 0.115 322.5)
- Relative luminance: 0.2644
- Nearest named color: Berries Galore (#ab7cb4, Δ 1.864) — https://brandsweets.com/colors/berries-galore
- Moods: cool, muted
- Page: https://brandsweets.com/colors/b278ba

## Tints & shades

- Tints (toward white): #ba86c1, #c193c8, #c79dcd, #cfabd4, #d7b8db, #dec6e2, #e6d3e8, #ecddee, #f3ebf5, #fbf8fc
- Shades (toward black): #a664af, #9c55a5, #894b91, #794280, #66376c, #532d58, #432447, #301a32, #201122, #0d070d

## Harmonies

- Complementary: #80ba78
- Analogous: #9178ba, #ba78a1
- Triadic: #bab278, #78bab2
- Split-complementary: #a1ba78, #78ba91
- Tetradic: #ba9178, #80ba78, #78a1ba

## Colors that go with #b278ba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b278ba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #b278ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #b278ba in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #b278ba in 3 real palettes, including Obsidian's brand system and Dusk, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Dusk (https://brandsweets.com/palettes/cool#dusk), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #b278ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #b278ba in two real palettes: Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #b278ba: two real palettes: Arctic and Terminal, as the accent. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #b278ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a15aaa (4.61:1); AA: background → #262626 (4.53:1); AAA: text → #794280 (7.23:1)
- On black (#000000): 6.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ba86c1 (7.27:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b278ba-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b278ba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.