# #b24bb4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b24bb4`
- RGB: rgb(178, 75, 180)
- HSL: hsl(299, 41%, 50%)
- OKLCH: oklch(0.586 0.185 326.9)
- Relative luminance: 0.1779
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.626) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b24bb4

## Tints & shades

- Tints (toward white): #ba5dbb, #c16fc3, #c87ec9, #cf90d0, #d7a2d8, #dfb3df, #e6c5e7, #edd4ed, #f4e6f4, #fcf8fc
- Shades (toward black): #a044a2, #923e93, #803681, #723073, #602961, #4e214f, #401b41, #2e142f, #200e20, #0e060e

## Harmonies

- Complementary: #4db44b
- Analogous: #7e4bb4, #b44b81
- Triadic: #b4b24b, #4bb4b2
- Split-complementary: #81b44b, #4bb47e
- Tetradic: #b47e4b, #4db44b, #4b81b4

## Colors that go with #b24bb4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #b24bb4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b24bb4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b24bb4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b24bb4: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b24bb4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #b24bb4, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #b24bb4 in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #b24bb4 in Klarna US's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #873989 (7.05:1)
- On black (#000000): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c67ac7 (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b24bb4-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b24bb4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.