# #b12049

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b12049`
- RGB: rgb(177, 32, 73)
- HSL: hsl(343, 69%, 41%)
- OKLCH: oklch(0.5 0.179 11.2)
- Relative luminance: 0.1086
- Nearest named color: Fancy Red Wine (#b40441, Δ 1.83) — https://brandsweets.com/colors/fancy-red-wine
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b12049

## Tints & shades

- Tints (toward white): #cb2554, #d93060, #de4a74, #e36488, #e77e9c, #eb93ac, #f0adc0, #f5c7d4, #f9dde5, #fdf6f8
- Shades (toward black): #9f1d42, #931b3d, #811836, #70152e, #631229, #520f22, #410c1b, #2f0914, #22060e, #110307

## Harmonies

- Complementary: #20b188
- Analogous: #b12091, #b14020
- Triadic: #49b120, #2049b1
- Split-complementary: #20b140, #2091b1
- Tetradic: #91b120, #20b188, #4020b1

## Colors that go with #b12049

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #b12049 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #b12049 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #b12049 in 4 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #b12049: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Reebok (https://brandsweets.com/colors/brands/reebok-com). — https://brandsweets.com/colors/cobalt
- **Midnight Blue** #191970 [pool] — 4 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #b12049, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b12049 in 7 real palettes, including Chase's brand system and Bose's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Bose (https://brandsweets.com/colors/brands/bose-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #b12049: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b12049: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a81f46 (7.12:1)
- On black (#000000): 3.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d93060 (4.54:1); AA: background → #d6d6d6 (4.55:1); AAA: text → #e57192 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b12049-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b12049" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.