# #b12044

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b12044`
- RGB: rgb(177, 32, 68)
- HSL: hsl(345, 69%, 41%)
- OKLCH: oklch(0.499 0.179 13.5)
- Relative luminance: 0.108
- Nearest named color: Fancy Red Wine (#b40441, Δ 1.778) — https://brandsweets.com/colors/fancy-red-wine
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b12044

## Tints & shades

- Tints (toward white): #cb254f, #d9305a, #de4a6f, #e36484, #e77e98, #eb93a9, #f0adbe, #f5c7d2, #f9dde4, #fdf6f8
- Shades (toward black): #9f1d3e, #931b39, #811832, #70152b, #631226, #520f20, #410c19, #2f0912, #22060d, #110307

## Harmonies

- Complementary: #20b18d
- Analogous: #b1208d, #b14420
- Triadic: #44b120, #2044b1
- Split-complementary: #20b144, #208db1
- Tetradic: #8db120, #20b18d, #4420b1

## Colors that go with #b12044

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #b12044 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #b12044 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #b12044 in 4 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #b12044: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Reebok (https://brandsweets.com/colors/brands/reebok-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #b12044 in 4 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Midnight Blue** #191970 [pool] — 4 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #b12044, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #b12044 in 4 real palettes, including Wise's brand system and 3M's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), 3M (https://brandsweets.com/colors/brands/3m-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/red
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b12044: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a81f41 (7.15:1)
- On black (#000000): 3.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d9305a (4.52:1); AA: background → #d6d6d6 (4.57:1); AAA: text → #e5718e (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b12044-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b12044" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.