# #b040c9

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b040c9`
- RGB: rgb(176, 64, 201)
- HSL: hsl(289, 56%, 52%)
- OKLCH: oklch(0.583 0.217 319.7)
- Relative luminance: 0.1711
- Nearest named color: Magenta Affair (#aa44dd, Δ 3.334) — https://brandsweets.com/colors/magenta-affair
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b040c9

## Tints & shades

- Tints (toward white): #b854cf, #bf64d3, #c778d9, #ce88dd, #d69ce3, #deafe9, #e5bfed, #edd3f3, #f3e3f7, #fcf7fd
- Shades (toward black): #a235bb, #912fa7, #832b97, #722583, #611f6f, #4f1a5b, #3e1448, #301038, #1f0a24, #0e0410

## Harmonies

- Complementary: #59c940
- Analogous: #6b40c9, #c9409e
- Triadic: #c9b040, #40c9b0
- Split-complementary: #9ec940, #40c96b
- Tetradic: #c96b40, #59c940, #409ec9

## Colors that go with #b040c9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #b040c9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b040c9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b040c9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b040c9: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #b040c9 in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b040c9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #b040c9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Crimson** #dc143c [pool] — Crimson is paired with #b040c9 in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a2d9f (7.1:1)
- On black (#000000): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b244ca (4.57:1); AA: background → #fafafa (4.55:1); AAA: text → #c778d9 (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b040c9-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b040c9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.