# #b040ba

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b040ba`
- RGB: rgb(176, 64, 186)
- HSL: hsl(295, 49%, 49%)
- OKLCH: oklch(0.574 0.204 324.4)
- Relative luminance: 0.1644
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.622) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b040ba

## Tints & shades

- Tints (toward white): #ba50c3, #c163ca, #c976d0, #d089d7, #d89cdd, #deabe2, #e5bee9, #edd1ef, #f4e4f6, #fcf7fc
- Shades (toward black): #a23bab, #903498, #812f89, #6f2876, #612367, #4f1d54, #411744, #2f1131, #200c22, #0e050f

## Harmonies

- Complementary: #4aba40
- Analogous: #7340ba, #ba4087
- Triadic: #bab040, #40bab0
- Split-complementary: #87ba40, #40ba73
- Tetradic: #ba7340, #4aba40, #4087ba

## Colors that go with #b040ba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #b040ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b040ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b040ba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b040ba: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b040ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #b040ba's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #b040ba, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #b040ba in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #883190 (7.27:1)
- On black (#000000): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b545bf (4.57:1); AA: background → #f7f7f7 (4.57:1); AAA: text → #ca7ad1 (7.22:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b040ba-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b040ba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.