# #b02797

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b02797`
- RGB: rgb(176, 39, 151)
- HSL: hsl(311, 64%, 42%)
- OKLCH: oklch(0.533 0.206 336.8)
- Relative luminance: 0.1292
- Nearest named color: Jealous Jellyfish (#bb0099, Δ 2.965) — https://brandsweets.com/colors/jealous-jellyfish
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b02797

## Tints & shades

- Tints (toward white): #c92cac, #d43ab8, #d954c1, #de68c8, #e382d2, #e99bdb, #eeb0e2, #f3c9eb, #f8def3, #fdf7fc
- Shades (toward black): #9f2388, #8e1f7a, #821c6f, #711961, #601552, #4f1144, #3f0e36, #320b2b, #21071d, #11040e

## Harmonies

- Complementary: #27b040
- Analogous: #8427b0, #b02752
- Triadic: #97b027, #2797b0
- Split-complementary: #52b027, #27b084
- Tetradic: #b08427, #27b040, #2752b0

## Colors that go with #b02797

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #b02797: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #b02797 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b02797: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b02797 in 3 real palettes, including Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #b02797: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b02797: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #b02797's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #b02797, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9b2285 (7.09:1)
- On black (#000000): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cd2db0 (4.6:1); AA: background → #e3e3e3 (4.57:1); AAA: text → #df6dca (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b02797-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b02797" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.