# #b01729

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b01729`
- RGB: rgb(176, 23, 41)
- HSL: hsl(353, 77%, 39%)
- OKLCH: oklch(0.487 0.184 22.8)
- Relative luminance: 0.1
- Nearest named color: firebrick (#b22222, Δ 1.657) — https://brandsweets.com/colors/firebrick
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b01729

## Tints & shades

- Tints (toward white): #cb1a2f, #e22238, #e63d51, #e95869, #ed7381, #f08a96, #f3a5ae, #f7c0c6, #fadbdf, #fef6f7
- Shades (toward black): #a21526, #901321, #83111e, #710f1a, #630d17, #510b13, #440910, #32060b, #240508, #120204

## Harmonies

- Complementary: #17b09e
- Analogous: #b01775, #b05217
- Triadic: #29b017, #1729b0
- Split-complementary: #17b052, #1775b0
- Tetradic: #75b017, #17b09e, #5217b0

## Colors that go with #b01729

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #b01729 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #b01729 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #b01729 in 4 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #b01729: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Reebok (https://brandsweets.com/colors/brands/reebok-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #b01729 in 4 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b01729: 11 real palettes, including Campbell's's brand system and State Farm's brand system, as the accent. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #b01729 in 4 real palettes, including Fireside and Noir Beauty, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/goldenrod
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b01729: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ac1628 (7.24:1)
- On black (#000000): 3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e22238 (4.52:1); AA: background → #d1d1d1 (4.58:1); AAA: text → #ec6f7d (7.14:1)

## Brands using this color

- **Twilio** — accent #b10f23 (Δ 0.655) — https://brandsweets.com/colors/brands/twilio-com
- **Wendy's** — secondary #b0161f (Δ 0.957) — https://brandsweets.com/colors/brands/wendys-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b01729-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b01729" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.