# #b0171c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b0171c`
- RGB: rgb(176, 23, 28)
- HSL: hsl(358, 77%, 39%)
- OKLCH: oklch(0.485 0.185 26.6)
- Relative luminance: 0.0993
- Nearest named color: firebrick (#b22222, Δ 1.25) — https://brandsweets.com/colors/firebrick
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/b0171c

## Tints & shades

- Tints (toward white): #cb1a20, #e22228, #e63d43, #e9585d, #ed7377, #f08a8d, #f3a5a7, #f7c0c2, #fadbdc, #fef6f6
- Shades (toward black): #a2151a, #901317, #831115, #710f12, #630d10, #510b0d, #44090b, #320608, #240506, #120203

## Harmonies

- Complementary: #17b0ab
- Analogous: #b01769, #b05e17
- Triadic: #1cb017, #171cb0
- Split-complementary: #17b05e, #1769b0
- Tetradic: #69b017, #17b0ab, #5e17b0

## Colors that go with #b0171c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #b0171c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #b0171c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #b0171c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #b0171c in 5 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #b0171c: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Reebok (https://brandsweets.com/colors/brands/reebok-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #b0171c in 4 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b0171c: 11 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b0171c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e3262d (4.58:1); AA: background → #cfcfcf (4.52:1); AAA: text → #ec6f73 (7.09:1); AAA: background → #ffffff (7.03:1)

## Brands using this color

- **Wendy's** — secondary #b0161f (Δ 0.295) — https://brandsweets.com/colors/brands/wendys-com
- **Twilio** — accent #b10f23 (Δ 0.975) — https://brandsweets.com/colors/brands/twilio-com
- **Chipotle** — primary #ac241c (Δ 1.362) — https://brandsweets.com/colors/brands/chipotle-com
- **Trader Joe's** — accent #af0006 (Δ 1.593) — https://brandsweets.com/colors/brands/traderjoes-com
- **In-N-Out Burger** — secondary #b60000 (Δ 1.748) — https://brandsweets.com/colors/brands/in-n-out-com
- **Bose** — accent #ad0000 (Δ 1.97) — https://brandsweets.com/colors/brands/bose-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b0171c-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b0171c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.