# #aff349

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aff349`
- RGB: rgb(175, 243, 73)
- HSL: hsl(84, 88%, 62%)
- OKLCH: oklch(0.888 0.206 129)
- Relative luminance: 0.737
- Nearest named color: Inchworm (#b2ec5d, Δ 2.719) — https://brandsweets.com/colors/inchworm
- Moods: vivid
- Page: https://brandsweets.com/colors/aff349

## Tints & shades

- Tints (toward white): #b8f55c, #bef66a, #c6f77e, #cdf88c, #d5f99f, #ddfab2, #e4fbc1, #ecfcd4, #f2fde2, #fbfef5
- Shades (toward black): #a3f22c, #96f00f, #87d80e, #75bb0c, #639e0a, #518108, #3f6506, #304d05, #1e3003, #0c1301

## Harmonies

- Complementary: #8d49f3
- Analogous: #f3e249, #5af349
- Triadic: #49aff3, #f349af
- Split-complementary: #495af3, #e249f3
- Tetradic: #49f3e2, #8d49f3, #f3495a

## Colors that go with #aff349

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Violet** #ee82ee [harmony, pool: complementary] — Violet sits directly opposite #aff349 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and MongoDB's brand system put Blue beside #aff349, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #aff349 in 4 real palettes, including Wise's brand system and Ferrari's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #aff349 in 4 real palettes, including Ikea's brand system and Paddle's brand system, as the supporting colour. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/gold
- **Red** #ff0000 [pool] — Red is paired with #aff349 in 5 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #aff349 in 4 real palettes, including Calvin Klein's brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aff349: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Deep Pink** #ff1493 [pool] — 3 real palettes, including Arcade and JetBrains's brand system put Deep Pink beside #aff349, as the lead colour. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #518108 (4.67:1); AA: background → #636363 (4.5:1); AAA: text → #3c6006 (7.32:1); AAA: background → #454545 (7.19:1)
- On black (#000000): 15.74:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aff349-afbea2-4e5adf-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aff349" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.