# #af73d4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#af73d4`
- RGB: rgb(175, 115, 212)
- HSL: hsl(277, 53%, 64%)
- OKLCH: oklch(0.656 0.152 311.4)
- Relative luminance: 0.2613
- Nearest named color: Lavender (#b56edc, Δ 2.001) — https://brandsweets.com/colors/lavender-2
- Moods: cool, modern
- Page: https://brandsweets.com/colors/af73d4

## Tints & shades

- Tints (toward white): #b57ed7, #be8edc, #c59ae0, #cea9e5, #d5b5e8, #dbc1ec, #e4d0f1, #ebdcf4, #f4ebf9, #fbf7fd
- Shades (toward black): #a15bcd, #9444c5, #8437b3, #73309c, #612985, #50226d, #3f1a56, #2e133e, #1d0c27, #0b0510

## Harmonies

- Complementary: #98d473
- Analogous: #7e73d4, #d473c9
- Triadic: #d4af73, #73d4af
- Split-complementary: #c9d473, #73d47e
- Tetradic: #d47e73, #98d473, #73c9d4

## Colors that go with #af73d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #af73d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #af73d4 in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #af73d4, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #af73d4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #af73d4 in 3 real palettes, including Obsidian's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #af73d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #af73d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #af73d4 in two real palettes: ClickUp's brand system and Klarna US's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9d53ca (4.64:1); AA: background → #242424 (4.6:1); AAA: text → #7e35ac (7.02:1)
- On black (#000000): 6.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b782d9 (7.21:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/af73d4-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#af73d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.