# #af2b1d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#af2b1d`
- RGB: rgb(175, 43, 29)
- HSL: hsl(6, 72%, 40%)
- OKLCH: oklch(0.498 0.171 30.1)
- Relative luminance: 0.1093
- Nearest named color: firebrick (#b22222, Δ 1.363) — https://brandsweets.com/colors/firebrick
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/af2b1d

## Tints & shades

- Tints (toward white): #ca3221, #dd3e2c, #e05242, #e56a5d, #e98277, #ed9b91, #f1b3ac, #f5c7c2, #f9dfdc, #fef7f6
- Shades (toward black): #9e271a, #912418, #7f1f15, #721c13, #601810, #4f130d, #42100b, #300c08, #230906, #120403

## Harmonies

- Complementary: #1da1af
- Analogous: #af1d57, #af751d
- Triadic: #1daf2b, #2b1daf
- Split-complementary: #1daf75, #1d57af
- Tetradic: #57af1d, #1da1af, #751daf

## Colors that go with #af2b1d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #af2b1d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #af2b1d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #af2b1d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com), Saffron (https://brandsweets.com/palettes/warm#saffron), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #af2b1d in 5 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #af2b1d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #af2b1d, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), LG (https://brandsweets.com/colors/brands/lg-com). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #af2b1d: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Reebok (https://brandsweets.com/colors/brands/reebok-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #af2b1d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a7291b (7.06:1)
- On black (#000000): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db3624 (4.57:1); AA: background → #d6d6d6 (4.53:1); AAA: text → #e7766a (7.2:1)

## Brands using this color

- **Chipotle** — primary #ac241c (Δ 1.256) — https://brandsweets.com/colors/brands/chipotle-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/af2b1d-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#af2b1d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.