# #aeed73

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aeed73`
- RGB: rgb(174, 237, 115)
- HSL: hsl(91, 77%, 69%)
- OKLCH: oklch(0.878 0.166 131.6)
- Relative luminance: 0.708
- Nearest named color: Inchworm (#b2ec5d, Δ 1.861) — https://brandsweets.com/colors/inchworm
- Moods: vivid
- Page: https://brandsweets.com/colors/aeed73

## Tints & shades

- Tints (toward white): #b6ef81, #bef08e, #c5f29c, #cdf4a9, #d5f6b7, #daf7c0, #e2f9cd, #eafadb, #f2fce8, #fafef6
- Shades (toward black): #9ee958, #8ce538, #7ce21d, #6bc219, #5ca716, #4b8712, #3c6c0e, #2a4d0a, #1b3206, #0a1202

## Harmonies

- Complementary: #b273ed
- Analogous: #ebed73, #73ed75
- Triadic: #73aeed, #ed73ae
- Split-complementary: #7573ed, #ed73eb
- Tetradic: #73ebed, #b273ed, #ed7573

## Colors that go with #aeed73

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #aeed73 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 5 real palettes, including Robinhood's brand system and MongoDB's brand system put Blue beside #aeed73, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aeed73: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #aeed73 in 6 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Diner (https://brandsweets.com/palettes/vivid#diner), Ferrari (https://brandsweets.com/colors/brands/ferrari-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #aeed73 in 5 real palettes, including Prime Video's brand system and Star Wars's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/gold
- **Red** #ff0000 [pool] — Red is paired with #aeed73 in 5 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #aeed73 in 10 real palettes, including Macaron and Crayon Box, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Lilac** #c8a2c8 [harmony, pool: split] — Lilac is a split-complement of #aeed73: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #488311 (4.64:1); AA: background → #5e5e5e (4.68:1); AAA: text → #37630d (7.11:1); AAA: background → #424242 (7.26:1)
- On black (#000000): 15.16:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Duolingo** — accent #a5ed6e (Δ 1.196) — https://brandsweets.com/colors/brands/duolingo

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aeed73-acbea2-534edf-202d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aeed73" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.