# #aec940

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aec940`
- RGB: rgb(174, 201, 64)
- HSL: hsl(72, 56%, 52%)
- OKLCH: oklch(0.79 0.162 119.9)
- Relative luminance: 0.5114
- Nearest named color: Aromatic Herbs (#98c945, Δ 2.679) — https://brandsweets.com/colors/aromatic-herbs
- Moods: neutral
- Page: https://brandsweets.com/colors/aec940

## Tints & shades

- Tints (toward white): #b6cf54, #bdd364, #c5d978, #ccdd88, #d5e39c, #dde9af, #e4edbf, #ecf3d3, #f3f7e3, #fcfdf7
- Shades (toward black): #a0bb35, #8fa72f, #81972b, #708325, #5f6f1f, #4e5b1a, #3d4814, #303810, #1f240a, #0e1004

## Harmonies

- Complementary: #5b40c9
- Analogous: #c9a040, #69c940
- Triadic: #40aec9, #c940ae
- Split-complementary: #4069c9, #a040c9
- Tetradic: #40c9a0, #5b40c9, #c94069

## Colors that go with #aec940

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aec940: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #aec940: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #aec940 in 6 real palettes, including Wise's brand system and Tabloid, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #aec940 in 4 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/darkolivegreen
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #aec940 in 4 real palettes, including Citrus Grove and Learning App, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #aec940 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aec940: 5 real palettes, including Wikipedia's brand system and Open House, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Open House (https://brandsweets.com/palettes/clean#open-house), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #aec940: 4 real palettes, including Google's brand system and Liquid Death's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Playground (https://brandsweets.com/palettes/bold#playground), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6a7b23 (4.7:1); AA: background → #4d4d4d (4.52:1); AAA: text → #4e5b1a (7.41:1); AAA: background → #303030 (7.06:1)
- On black (#000000): 11.23:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Steam** — accent #a1cd44 (Δ 1.775) — https://brandsweets.com/colors/brands/steampowered-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aec940-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aec940" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.