# #aec74d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aec74d`
- RGB: rgb(174, 199, 77)
- HSL: hsl(72, 52%, 54%)
- OKLCH: oklch(0.787 0.15 119.8)
- Relative luminance: 0.5038
- Nearest named color: Celery (#b4c04c, Δ 1.953) — https://brandsweets.com/colors/celery
- Moods: neutral
- Page: https://brandsweets.com/colors/aec74d

## Tints & shades

- Tints (toward white): #b5cc5c, #bed270, #c5d77f, #cedd92, #d5e2a2, #dce7b1, #e5edc5, #ecf2d4, #f4f8e8, #fbfdf7
- Shades (toward black): #a4be3c, #93ab36, #829730, #72842a, #617023, #505d1d, #404a17, #2f3611, #1e230b, #0d1005

## Harmonies

- Complementary: #654dc7
- Analogous: #c7a24d, #71c74d
- Triadic: #4daec7, #c74dae
- Split-complementary: #4d71c7, #a24dc7
- Tetradic: #4dc7a2, #654dc7, #c74d71

## Colors that go with #aec74d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aec74d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #aec74d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #aec74d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #aec74d, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #aec74d in 5 real palettes, including Wise's brand system and Diner, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #aec74d in 5 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #aec74d in 4 real palettes, including Citrus Grove and Learning App, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #aec74d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6b7c27 (4.63:1); AA: background → #4a4a4a (4.67:1); AAA: text → #505d1d (7.18:1); AAA: background → #2e2e2e (7.16:1)
- On black (#000000): 11.08:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aec74d-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aec74d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.